The Top 3 Reasons to Use Address Riders
Using address riders on your open house A-frames is one of the easiest and least expensive ways to get more traffic at your open houses. It is also an excellent way to provide potential buyers the path of least resistance, and impress your sellers.
Get More People to Your Open House
Think about putting two to four address riders on the signs closest to the property. If you’re super ambitious, put address riders on all A-frames. The address can sometimes trigger people to visit if they recognize the street/area. Also, if you’re competing for traffic, the address rider can get buyers to you first.
Provide a Clear Path
You could have a dozen A-frames and it’s possible that would-be buyers still have difficulties finding your open house. Why wouldn’t you want to make it easier? Sure, you’re going to use the riders just a couple of times, but showing that you are being consumer-friendly can go a long way and instill a sense of goodwill on your part.
Make Sellers Happy
Since not all real estate agents use address riders, you can use it as a point of differentiation. “Mr. & Mrs. Seller, I additionally use an address rider on my open house signs, which makes it easier for people to find your home.”
Sold on sign riders? Order address riders for your next open house here!
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